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Digital Designer - Tile

Digital Designer

Digital Designers shape how websites, apps and digital products look and work. They create content and interfaces that help people use digital experiences easily.

Working between creative and technical teams, they translate ideas and requirements into digital experiences that bring together branding, design, usability and function.

Digital Designers use research, analysis and data to guide their design decisions and understand how their work performs.

Great skills to have as a Digital Designer

A technical understanding of systems and application capabilities, paired with strong design skills and a willingness to keep learning.
Imagination: you can generate a range of ideas, solve business problems and create better experiences for the end user.
Curiosity about how websites and apps are structured, how they function and how design influences user behaviour.
Strong communication skills to explain your ideas, invite honest feedback and translate what you learn into digital experiences.
The ability to work well in a team and confidence when working with clients.
A fascination with people and behaviour, and curiosity about culture, motivation and decision-making.

See what it's like...

Eden Pilbrow

Digital Product Designer at Edition

Vanilla candles

“Digital design is like a creative puzzle game, where sometimes the most unlikely idea is often the best one.”

Pathway to becoming a Digital Designer

Digital Designers often build their skills through tertiary study, shorter courses or self-directed learning. Useful areas of study include digital design, graphic design, visual communication, interaction design, UX and UI design. Short courses can also help you test your interest or build specific technical skills.

Digital design can lead into different specialisms, including digital product design, user experience design and user interface design.

When applying directly for roles, highlight your communication, organisation, design and technical skills in your cover letter and CV. A portfolio or showreel is also an important way to present your work.

Your portfolio can include work from study, personal projects or speculative design concepts. The work does not have to have been produced for a real client, but it should help people understand how you approach a problem and develop a solution.

Boardroom

Career progression

Digital design roles do not have fixed time periods between levels of seniority. Progress depends on the quality of your work, your technical and creative development, and the opportunities available within your agency. Digital Designers can progress into senior design, specialist or creative leadership roles.