Media Buyers are the negotiators and deal-makers. They take the strategies developed by Media Planners and secure media placements and airtime across television, outdoor advertising, audio, social media, digital platforms and other channels.
They negotiate and purchase media on a client’s behalf, balancing audience, timing, budget and value. They also stay up to date with emerging platforms and opportunities that could help reach each client’s target audience.
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Media Buyer
Pathway to becoming a Media Buyer
Agencies look for people who communicate well, are comfortable with data and numbers, and can apply a human perspective to what the data shows.
Tertiary study is not mandatory. Subjects such as economics, psychology, business, mathematics or science can be useful, but people enter media from many different areas of study and experience.
Media Buyers often begin in entry-level roles such as Media Executive, building their understanding of media channels, audiences and campaign delivery before moving into buying.
Graduates can register their interest in the Comms Council Graduate Talent Hub, which supports entry-level media opportunities. You can also apply directly for Media Executive and other entry-level media roles.
What might I be able to earn?
The following provides an indication of the sort of earnings you could achieve during your career.
We’ve selected a range of roles and provided indicative earning potential. Titles and levels of responsibility can vary depending on the size of the agency, the nature of its accounts, its location and how it defines each role, so these figures are indicative only.
