The best thing about getting into this type of role is that you do not need to have a specific tertiary subject area – we welcome all areas of study. Mostly agencies are looking for people who are great at communicating, who are confident and enthusiastic.
This can be from a tertiary pathway – but what you study can be anything you are passionate about. It can also be from outside of tertiary, but if you have experienced “corporate” work (understanding the hierarchies within a business, understanding business etiquette etc) you will find it is a much smoother transition in.
There are a number of different ways to get a job as an account executive. There are graduate programmes (see The Comms Council Graduate Programme for more details).
Applying directly for any of these roles, make sure to emphasis your communication and organisational skills within your CV.