He aha te whakatairanga?
Advertising is communication that influences how people think, feel or act. It uses creativity to shape what we buy, the causes we support, or how we behave.
Working in advertising requires creative problem-solving, an understanding of people, and lots of teamwork.
There are many different careers to be found in the advertising industry, and we're here to help you find yours.
He aha te umanga whakatairanga?
Advertising agencies are companies that develop advertising strategies and create campaigns that solve their clients' business problems. There are plenty of agencies out there, with career opportunities to explore.
There are different types of agency, too. Creative agencies specialise in making the ads themselves. Media agencies decide where to place ads to reach the intended audience, whether that’s through TV, radio or online. PR agencies help businesses maintain their public reputation. Most of the time, these teams work together, using their specialist skills to solve problems for their clients.
To discover more about the differences between types of advertising agency, select the options below.
Ngā tūranga mahi rerekē i te ao whakatairanga.
Your personality will get you far in advertising. Developing ad campaigns requires lots of different skills and personalities: creative types, analytical minds, relationship builders, and people who like getting stuff done.
Some roles need specific skills (copywriters need creativity, data analysts need to know how to handle big datasets), but many roles are open if you've got the right attitude.
Me pēhea koe e kuhu atu ai ki te ao whakatairanga?
There are many pathways into the advertising industry.
There are no mandatory qualifications, but it's useful to know what agencies typically favour. This varies between roles, so explore the pathways to get a sense of what might be right for you.
