Given the strong emphasis on human-centric approaches in this area of the agency, you are encouraged to pursue your preferred tertiary study. This enables you to leverage your existing knowledge while enhancing your research skills, analysis and critical thinking, leading to the generation of valuable insights.
Many Planners start in other parts of the agency – as either Account Managers, Data Analysts or Market Researchers. This allows for you to get a good idea of how everything fits together before moving into a more strategic role.
Those roles could all be recruited for through graduate programmes (such as The Comms Council Grad Programme, before working your way towards a strategists role within the agency.